Website visitor tracking offers valuable and in-depth information that marketing and sales teams can then use to refine their efforts and obtain quality leads. However, only 2.35% of visitors to your website will convert. Businesses put a lot of time and effort into perfecting their online presence. Website visitor tracking reveals information about the people engaging with a website and how they behave. This article is for entrepreneurs and marketers who want to improve user experience and engagement rates with their digital content.The insights gleaned from analyzing website visitor behavior can improve user engagement and conversion rates.Businesses should track users’ locations, demographics, click rates, bounce rates, overall traffic and source of web traffic.Website visitor tracking offers important information that is useful to both sales and marketing teams.
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